Sauna Magic is as conceptual as the Finnish word, “sauna”.

It is a feeling that I have experienced in the first year of my humble little sauna business wherein other “sauna-preneurs” have supported, lifted, cheered, or simply answered a list of questions I felt would be a burden. It is the unending support from a fabulous collection of female-owned saunas who view each other as colleagues and not competition. It is a fundamental understanding that the premise of sauna should never be competitive in nature, nor driven by ego but, rather, inspired by bringing people together on a simple wooden bench where they might experience their own version of magic. This incomplete list is of sauna-based businesses that create magic in this profession. Please consider a visit to their wonderful saunas or sauna-centric businesses. Click on the photos to learn more!